I help early-stage and international technology companies scale revenue or start selling in Canada. I take on the pipeline, the key accounts and the first customers, as a senior executive on a monthly engagement instead of a full-time hire.
You can. It's the right move once you know Canada will buy. Before that, it's an expensive way to find out.
You get someone senior doing the early selling now, and a real answer on whether the market responds. When the pipeline is real, you hire a team, and I hand over the process, the relationships and what I've learned.
You have a product and early interest, and can't yet carry the cost of a senior sales hire. I build the first pipeline and help you find what works.
You're established elsewhere. I open the Canadian market with local buyer knowledge, procurement experience and partner relationships.
I run your Canadian pipeline and key accounts as your senior commercial lead, working directly with your founders.
For companies selling here for the first time: who to call first, how to position for Canadian buyers, and who can open doors.
Outside, experienced judgment for CEOs, founders and investors who want a second opinion on how they sell.
One objective, a fixed scope and a timeline, for a company that needs a specific piece of commercial work done.
Manager, Business Development, 2022 to 2025
Scaled the integrated security offering against an $8M annual quota and reached 110% of quota in year two. Wins included the access control replacements at Mt. Sinai Hospital (about $1.2M) and Peterborough Regional Health Centre (about $1.8M), and the Maple Villa long-term care campus (about $1.8M). First recipient of the company's Ring the Bell award, in 2023.
Regional Sales Manager, Canada, 2019 to 2020
Opened Canada for a Microsoft-backed AI video analytics company across healthcare, retail, finance and public-sector accounts, working with partners such as Axis, Genetec and Microsoft.
Director, Building Energy Partnerships, Canada, 2025
Worked with the founders to shape the messaging and sales process for a new building-ventilation technology, then prospected and closed its first major Canadian customer, Oxford Properties REIT.
Regional Sales Manager, Eastern Canada, 2016 to 2019
Built the regional strategy for a cloud access control platform, recruited and trained integration partners, and closed the company's first enterprise deal with a Canadian Crown corporation.
Canadian Sales Manager, 2010 to 2014
Grew national revenue about 100% in six months and 150% by the end of 2013, with public-sector accounts such as CATSA. Appointed Privacy by Design Ambassador by the Ontario Privacy Commissioner's Office.
Sales and business development advisor, 2020 to 2022
Worked with the CEO on messaging, sales process and pricing for a startup backed by NEXT Canada, Techstars and Stanley Ventures. Closed major accounts that supported its acceptance into Techstars 2021.
I'm a business development leader in Toronto. For over a decade I have sold SaaS and AI products into Canadian enterprise accounts, mostly in security, building technology and commercial real estate.
My best work is the zero-to-one phase: researching named accounts, building a pipeline from nothing, taking complex deals through long buying cycles, and setting up partnerships with integrators and technology partners. I have done it for global companies and for startups, so I know what it takes to start selling in a market where the company has no name yet.
That is why I work this way. A company entering Canada usually needs a senior person who already knows the buyers, not a long search for a new employee.
I look at your market, product, buyers, current pipeline and constraints, and what you want to happen in Canada.
We agree on objectives, scope, responsibilities, timeline and what success looks like.
I work the plan with you and report on commercial progress in plain terms.
Once it works, I hand over the process, the relationships and the momentum, so a full-time team can take it from there.
A full-time sales hire in Canada costs roughly $100,000 to $150,000 a year once salary, commission, benefits and recruiting are counted, and it takes months to find, hire and ramp them. A fractional senior lead gives you an experienced seller on a monthly engagement from the start. You hire full-time once the market has proven out.
Engagements are priced by scope and stage, and the monthly cost is a fraction of a full-time hire. I share specifics on a first call, once I understand what you sell and where you are in Canada.
Early-stage companies, and established companies entering Canada for the first time, that sell technology or services to commercial buyers: SaaS, AI, building technology, security, proptech, cleantech and similar.
Not immediately. Many international technology companies validate demand and close their first Canadian enterprise accounts through a fractional or advisory lead before incorporating locally or hiring a sales team.
Enterprise sales cycles in Canada typically run 6 to 12 months depending on sector and deal size. In a previous role I built a $3M+ pipeline and closed three enterprise logos in the first nine months.
An advisor shapes strategy, positioning and route to market. A fractional sales lead goes further and owns pipeline, key accounts and execution against agreed priorities. I work either way, depending on what your company needs.
I am based in Toronto, Ontario. I work with technology companies across Canada and internationally, including remote engagements with companies headquartered in the US, Europe and other regions.
Share what you sell and where you are in Canada. If I can help, we'll talk through scope on a first call.